Harley Davidson is giving bikers the opportunity

Harley looking for bikers custom rides at Daytona

While many riders attend the legendary Daytona Bike Week to check out a showcase of motorcycles, Harley Davidson is giving bikers the opportunity to show off their own personal two-wheeled pride and joy.

At Daytona Bike Week 2011, Harley-Davidson motorcycle owners are invited to enter their customized bikes in the all-new H-D1 Custom Bike Showcase presented by Best Western.

Harley-Davidson motorcycles have long been known for the statements they make about their owners’ unique personal style. Riders can enter their motorcycles any time during Daytona Bike Week (March 5 to March 12) from 10 a.m. to 4 p.m. at the Harley-Davidson Beach Street location at Riverfront Park.

Laying out their plans for the 70th year of turning a Florida beach town into a two-wheeled mecca, Harley-Davidson has announced where they will be and what the Milwaukee manufacturer is offering.

Promising a dynamic display of motorcycles and more at Riverfront Park on Beach Street and at Daytona International Speedway for Bike Week 2011, Harley has a full schedule of events.

And the company is ready to kick off the motorcycle calendar.

“Daytona Bike Week launches the motorcycle riding season, and Harley-Davidson will be there at full throttle,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “Our location at the Speedway gives riders a chance to enjoy any of our 75 demo bikes and we’re excited to be part of the thriving scene at Riverfront Park on Beach Street focusing on custom Harleys, cool clothing and great motorcycle experiences.”

Harley-Davidson activities at Riverfront Park on Beach Street will run from Saturday, March 5 to Saturday, March 12, 9 a.m. to 6 p.m. daily.

Highlights include:

Harley-Davidson H-D1 customization tools and lifestyle interactive experience: Check out the latest options for lighting, exhaust systems, audio and more.

Harley-Davidson MotorClothes displays with demonstrations and seminars on helmet fit, Force Flex eyewear and Hi-Vis gear.

Women’s Area daily and 4th Annual Harley-Davidson MDA Women’s Ride Daytona, Tuesday, March 8 with registration at www.mdarides.org.

The Jack Daniels Experience

XR1200 Race Experience

Muscular Dystrophy Association (MDA) raffle

The Bike Showcase allowing riders to enter their own creations is named for H-D1 to celebrate the most comprehensive and personal customization process in the motorcycle industry that provides customers with a variety of tools to design and style their motorcycle. Elements of H-D1 include Parts and Accessory catalogues, the Bike Builder tool on harley-davidson.com, Fit Shop, dealer consultation, and the new H-D1 factory customization for the 2011 Sportster 1200 Custom.

Winners will be selected daily by a random drawing for a total of eight winners, who each receive two nights lodging at a Best Western Hotel and a $200 H-D gift card. For those who can’t make it to Daytona or just want to see more entries, select bikes from the Showcase will be posted online.